Not What I Expected

If life ran like the script we all wrote at age 18, it would be pretty boring, wouldn't it?

Picking up the prescription: world-class stupid marketing

I went to the pharmacy this morning, because I had called in prescriptions last Friday, and they said they would be ready for today. Yes, I think waiting that many days for a refill is pretty poor service, but the last time I tried to have the prescription mailed to me, it never showed at all, and previous to that, it took over two weeks. This is the same place that will only refill a prescription when you have ten or fewer days left of the medication.

So, I show up and wait in line. The pharmacy has finally created separate lines for "called in/used the website" prescription fills, vs people who just show up to get their prescription filled. That's one point in their favour, but I want to see how that works when there are bunches of people there, and not enough clerks. The trouble is, I don't want to actually have to take part in the experiment.

I get to a clerk, and after checking the bin, he tells me that they lost one of the prescriptions, so I had to wait for them to do a refill. Whee. I sit down and wait fifteen minutes for my name to be announced.

I tried to pick up my prescriptions, I really did. But I was told that since one was new (the one they lost--this is a prescription I've been taking for over a year) I had to go talk to the consulting pharmacist. And of course, there's a line over there, too.

After listening to the conversations before mine--the HIPAA people can now come after me for having excellent hearing and a low boredom threshold, and I was standing where I was supposed to stand, but if half the conversation is going to be at 125dB, everyone is going to hear it--I finally get a chance to talk to the pharmacist. Well, yes, there's a note on the prescription that I can either take it all at once, or split it into two doses. No, I take it all at once. I've been taking it like that for over a year now. No, it's not a new prescription, it's just when the refill was lost, the system they had tagged it as "new". Oh, okay--never mind, then. And he hands over the prescription bottles.

And on the lid of the prescription that was lost, and then erroneously tracked to consulting, there was a sticker: "Save time next time by calling in your prescription!"

Somehow, I don't think so.....

May 23, 2006 in marketing, stuffage | Permalink | Comments (1) | TrackBack (0)

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